Gaming Hardware Leader Slashes Localization Costs by 57% with Milengo’s AI 

In the gaming hardware industry, product launches are like boss battles: they can define success or failure. Missed deadlines or inconsistent messaging don’t just cause delays – they risk revenue, reputation, and momentum.  

To stay ahead, a global leader in high-performance gaming and computer hardware needed to scale multilingual website content quickly and affordably – without compromising quality. By evolving from a human-led process to machine translation post-editing (MTPE) then further upgrading to an AI-enhanced machine translation output workflow with Milengo, the company transformed localization from a cost center into a growth driver. 

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At a glance 

About the company 

As a global leader in the development and manufacturing of high-performance gaming and streaming gear, our client is constantly launching new products and refreshing its e-commerce content. Operating in more than 75 countries and generating annual revenues of over USD 1 billion, the company is repeatedly recognized as a top brand in gaming hardware. This global scale demands a localization process that is fast, cost-effective, and reliable. 

To sustain its edge, the company depends on accurate, engaging localized content to connect with customers worldwide. Thus a localization partner who could provide speed, scalability, and consistency were essential. 

Note: Due to internal policies on vendor promotion, the client has chosen to remain unnamed in this case study. 

The challenge 

The company’s heavy human-translation workflow drove up costs and slowed down delivery. Frequent product launches and expansion of its online offerings across international markets – for example, opening an in-country e-commerce store – made scalability critical, but the existing model was unsustainable. 

They also needed to strike the right tone: a mix of technical precision and marketing flair, expressed in a casual yet accurate style. At the same time, terminology consistency across marketing materials for the 15+ markets was non-negotiable for maintaining brand trust. 

The solution 

Milengo stepped in as a strategic partner, introducing a tailored AI-powered MT workflow designed to balance quality, speed, and cost efficiency. 

We built a custom machine translation engine for their marketing and website content and developed comprehensive termbases. This ensured critical product terminology remained consistent even as translation volume surged. The hybrid model – AI speed plus human expertise – cut costs and turnaround times without compromising accuracy. 

Key elements of the upgraded workflow 

• Custom termbases: Databases built for 15 languages, each containing up to 300 terms, ensuring accuracy and consistency. 
• Proactive quality testing: Milengo continuously refined the workflow to reduce costs further as technology advanced, while safeguarding translation quality. 
• Collaborative review: Using LanguageDesk, our proprietary client portal, the client was able to review output and share structured feedback to fine-tune results. 

• Cross-team support: Localization supported web, e-commerce, GTM, and marketing teams while meeting tight deadlines. 
• Agile delivery: Streamlined processes allowed skipping reviews for urgent content without sacrificing long-term quality. 

By blending AI with expert human oversight, Milengo delivered a flexible, scalable model aligned with the client’s business goals. 

Results & impact 

The client unlocked a new level in localization for their website and marketing content – achieving speed, savings, and scale without sacrificing quality. 

• 57% cost savings compared to human-only workflows. 
• 140% more content translated within the same budget, supporting market expansion. 
• 15 new termbases with up to 300 terms each, ensuring precise, consistent messaging. 
• Faster time-to-market, keeping product launches on schedule. 
• Consistent brand voice across regions, safeguarded by terminology management. 

By upgrading to a hybrid AI workflow, the company achieved measurable ROI and operational agility. 

The future: Optimizing for search engines globally 

After more than a decade of close collaboration built on trust and shared success, the partnership is entering a new chapter with SEO translations to strengthen visibility and customer acquisition in key markets. Next steps include: 

• Implementing SEO-focused translations to drive traffic and conversions internationally. 

• Exploring LLM-based workflows to enhance fluency and tone in selected markets. 

This long-standing relationship highlights the client’s confidence in Milengo’s ability to deliver innovative, cost-efficient localization solutions that fuel global growth. 

Want a game-changing localization strategy too? 

This success story shows how a smart upgrade to an AI-powered localization workflow can unlock ROI, speed, and scalability. With Milengo’s consultative support to develop a tailored translation strategy, this gaming hardware leader reduced costs, scaled faster, and built a foundation for sustainable global success. 

👉 Ready to transform your localization? Book a free strategy call with Milengo’s experts today!