How AutoStore Standardized Terminology in Global Documentation While Saving 30%

Learn how Milengo transformed the localization of AutoStore‘s mission-critical documentation in 33 languages, supporting a warehousing solution that delivers an unmatched 99,7% uptime. 

AutoStore needed a reliable partner to translate high volumes of technical documentation for their automated storage and retrieval systems (ASRS). Within just one year, Milengo managed to cut translation costs by 30% while delivering ready-to-publish quality through AI-driven workflows and a multi-layered QA process.

The company: At a glance

About Autostore

AutoStore is a global leader in warehouse automation and robotics. Founded in Norway, the company specializes in creating high-density storage systems composed of large-scale grids.

With 1,900+ systems in 65 countries, AutoStore operates on a massive global scale, requiring its technical documentation, software consoles, and safety manuals to be available in over 30 different languages. Because personnel interact directly with AutoStore‘s physical grid for maintenance or emergency procedures, the documentation is a critical safety component that leaves no room for error.

The localization challenge

In 2024, AutoStore set out to strengthen the consistency and scalability of its global documentation and localization processes. As the company expanded internationally, maintaining accurate and aligned terminology across markets became increasingly important – particularly for core product concepts such as “bin”, “grid” and “ports” which are central to the AutoStore system.

“We wanted to ensure our translated documentation delivered the same level of clarity and quality across every market,” says Haakon Bjerkenes, R&D Documentation Manager and a key stakeholder overseeing localization activities at AutoStore.

A major focus was improving terminology governance and building a more reliable linguistic foundation for future translations. By refining translation memories and standardizing terminology management, AutoStore aimed to increase consistency across manuals and technical documentation at scale.

The company also sought a more streamlined and cost-efficient localization setup to support growing multilingual content demands, reduce administrative complexity, and improve workflow efficiency.

Any new localization partner therefore needed to provide a scalable solution that enhanced translation consistency, optimized workflows, and supported AutoStore’s long-term global growth strategy.

Milengo’s solution

In March 2025, AutoStore selected Milengo as primary translation partner due to their 35-year track record of handling complex localization projects in high-stakes technical industries.

What is TextGuard?

TextGuard is Milengo’s human-assured localization workflow that blends AI automation with expert human review. It empowers companies like Autostore to deliver trustwo, secure, and scalable translations, ensuring consistent quality and accurate terminology without delaying global release cycles.

Laying the groundwork for seamless localization

Reflecting on the onboarding phase, Haakon notes: “What really won me over was Milengo’s commitment to our translation memory. Before starting active translation, their team spent significant time cleaning up our multilingual reference data.” With this foundation in place, linguists then continued to identify and correct legacy errors during live projects, feeding improvements back into the TM to ensure long-term consistency and scalability.

Planting AutoStore’s DNA into every translation

Successful corporate communication relies on a consistent brand voice. That’s why Milengo made it their priority to create comprehensive multilingual term bases and do-not-translate (DNT) lists for vital product and component names. These lists serve as a definitive guide for translators to ensure AutoStore’s core product terminology remains accurate across all 33 languages.

Operational peace of mind

All translations are managed centrally through Milengo’s client portal LanguageDesk and then fed back into AutoStore’s CMS Paligo. The delivery schedule has shifted from seasonal releases to a more flexible, continuous flow where projects are sent as they are ready to avoid bottlenecks. By communicating directly with technical writers and documentation managers, Milengo can resolve linguistic and technical questions about AutoStore’s products quickly.

From drafts to ready-to-publish quality

AutoStore’s systems operate with 99.7% uptime, making precise product documentation essential to prevent any mishandling of their storage systems.

To support quality at scale across 33 languages, AutoStore relies on Milengo to deliver final-quality translations. Milengo achieves this through AI-powered workflows that are compliant with ISO 5060. This includes a rigorous, multi-step QA process across all languages, featuring detailed terminology validation and systematic cross-referencing with legacy translations for consistency.

Milengo not only translates new documentation material expertly but also systematically audits legacy material to ensure that past errors are eliminated rather than propagated.

Results achieved

• 30% cost savings: Through optimized translation memory utilization and the reuse of validated content, AutoStore eliminated redundant translation effort equivalent to 600,000 words annually, improving localization efficiency by 30%.
• Measurable quality improvements: After one year of continuous cleanup, the frequency of legacy errors in translations has significantly diminished. AutoStore reports high satisfaction with the consistently delivered final-quality output.
• Consistent on-time delivery: Leveraging highly automated processes via their AI-powered translation service TextGuard, Milengo consistently delivers ahead of schedule, contributing to a smooth workflow for AutoStore’s documentation team.
  

“As a documentation manager, the best sign of success is that our international teams can rely on greater consistency and clarity across translated documentation. The process is now much more predictable and easier to manage.”

Haakon Bjerkenes, R&D Documentation Manager at AutoStore

👉 Want to know how much you could save by working with Milengo? Calculate your translation rates with our online tool. 

Conclusion

The warehouse of the future will be driven by AI-powered systems and data-driven decision-making. In this era of “Intelligent Fulfillment”, localization must operate at the same level of precision, scalability, and reliability.

With Milengo, AutoStore have found a partner that combines automation, AI, and human expertise into a seamless localization ecosystem. Looking ahead, the partnership is driven by a shared ambition: delivering even greater customer value with fewer resources.

How AI can transform your localization strategy

Transform your multilingual content into a true business advantage. Speak with Milengo’s localization experts about integrating AI precision and human expertise into your workflows to learn how you can achieve faster, higher-quality translations at scale.