From 1 to 7 languages: How Milengo supercharged global growth for a learning app

For a rapidly scaling e-learning provider, international expansion brought both opportunity and complexity. With multilingual marketing campaigns to launch and only a small in-house team to manage everything from conception to localization, the company struggled to maintain consistent and high-quality translations, and to keep up with translation project management across seven key markets. Fragmented workflows and manual processes were slowing momentum – just when agility mattered most.

By partnering with Milengo, the company transformed marketing localization from a recurring obstacle into a growth accelerator. Through centralized translation project management, seamless tool integration, and dedicated linguistic expertise, Milengo enabled faster campaign rollouts, reduced internal workload, and ensured every message landed with cultural precision.

Note: Due to a non-disclosure agreement, the client’s name has been omitted from this case study.

Client profile 

Like Duolingo – but powered by real conversations: Our client developed an app to connect language learners worldwide with native English tutors.  

With a growing user base and a clear expansion strategy, the provider was faced with the challenge of producing perfectly timed marketing messages and advertising campaigns in seven languages. 

At a glance 

The challenge 

In the past, the client’s local marketing teams translated texts manually in Word without central coordination. As a result, highly paid marketing professionals had to help with translations instead of concentrating on their core creative work. 

For advertising campaigns with tight deadlines, the ability to synchronize delivery across multiple markets was at risk. Translations became a “roadblock” for the team’s ambitions, leading to a strong desire for a leaner solution. 

Our solution 

Multilingual marketing content from a single source 

In November 2024, the client began working with Milengo for translations into Turkish. After just a few months, this developed into a full-scale partnership covering all target markets. 

Instead of needing to coordinate with half a dozen local marketing teams, the translation process now runs smoothly and at the speed that modern marketing demands – thanks to Milengo. 

Effortless content export and upload with Figma 

An important step to streamline efforts was to automate the process of manually transferring translations back and forth between the client’s content systems and the translation software. Content is now exported directly from the client’s tool, Figma, and reimported into its original design after localization. No copy and paste, no formatting errors – and significantly less time spent by the in-house team. 

Centralized translation project management with Milengo’s client portal  

Juggling hundreds of translations often means endless e-mails, files scattered all over the place, and confusing costs. Milengo centralized this process with LanguageDesk: a client portal in which projects can be commissioned, monitored, and approved in one place. 

Translated texts are reviewed using a secure online tool, which greatly speeds up the publication of marketing content. 

A keen eye for cultural differences 

Anyone who teaches a language knows how crucial culturally sensitive communication is – which is precisely why our client placed such a high value on quality translations. To meet this requirement, Milengo assembled a dedicated team of handpicked translators for each of the seven languages. 

This was paired with smart use of translation software, enabling the reuse of existing content. This alone resulted in immediate savings of over 10%. Combined with custom translation style guides and terminology management, this setup led to a fast and noticeable boost in translation quality. 

The ‘extended arm’ of the marketing team

From the very beginning, the collaboration was based on close, trust-based communication. In weekly meetings with the client, processes were continuously refined and feedback implemented swiftly. 

Beyond execution, Milengo also acted as a strategic consultant – providing guidance in the optimization of review processes or internal resource management. Speaking of the strength of the partnership, the Global Creative Strategy Manager said: “I know I can always count on Milengo to adapt to our needs, meet challenging deadlines, and find solutions, no matter what.”

“I know I can always count on Milengo to adapt to our needs, meet challenging deadlines, and find solutions, no matter what.”

– Global Creative Strategy Manager, E-learning client

The outcome

The market for language apps is fiercely competitive. That’s precisely why the partnership with Milengo was a milestone for our client on the path to scalable marketing in culturally diverse target markets. 

Today, Milengo is more than a vendor, we have become a fully integrated extension of the app provider’s ‘marketing machine’. Thanks to clearly defined processes, seamless technical integration, and dedicated linguistic teams, the client has significantly accelerated time-to-market for global advertising campaigns while cutting internal translation efforts to a minimum. 

What can we do for YOU? 

Do you have a product you want to bring to international markets? Whether it’s a learning app, software, or e-commerce, you’ll need a translation partner that understands your processes, guarantees quality, and strikes the right cultural tone. 

For over 30 years, Milengo has been helping organizations produce marketing content that delivers results worldwide in over 120 languages. In addition to localizing websites, marketing emails, social media, and ads, we also offer a full range of marketing translation services, including search engine optimization of your web content for the target market. 

Arrange a consultation today and find out how we can help your brand gain greater visibility in every market.